Scope
what belongs to each phase, and what is deliberately out
Three releases, separated by what can exist. Anything needing photographs of a finished room, a rate card or an operating policy is phase 2. Anything needing the venue to have run events is phase 3.
Phase 1
Optional, undecided One page, live ahead of the full site to start collecting interest.
- Hero rendering, the name of the space and the opening year
- What the space is, in a paragraph
- The specifications already known: capacity, dimensions, the deck, the catering kitchen
- A rendering gallery, three to six images
- A rate range, as soon as one exists
- The mission line, one sentence, linking to mowp.org
- A form: name, email, phone, event type, approximate date, approximate headcount, message
- Four or five questions and answers
- A confirmation page that sets a response-time expectation
- A privacy page, because the form requires one
This page isn't priced in the Estimate, and whether it's worth building depends on the option chosen. Interest can start collecting earlier either way: the Google Business Profile can go up first and take calls before any site exists.
Phase 2
In, at booking-open Eight pages, built on renderings and empty-room photography.
| Page | What it covers |
|---|---|
| Home | The pitch, the spaces, the mission, the primary action |
| The Space | Canonical capacity chart, dimensions, floorplan, video tour, the roof deck, AV, accessibility, load-in |
| Catering | The kitchen, menus, dietary needs, and the canonical outside-caterer and bar policy |
| Weddings | The room described for a couple |
| Meetings & Events | Corporate, nonprofit and community bookings |
| Celebrations & Memorials | Family milestones and services |
| Rates | Rate card, what a booking includes, deposits and insurance, the downloadable spec sheet |
| Check Availability | The form, the booking process, contact, getting here, and the FAQ pool |
Phase 3
After the first season The material that can't be manufactured.
- A gallery as a destination, once there are real events in it
- The roof deck as its own page, if deck-only bookings materialize
- Testimonials, with names and what they booked
- Real-event photography replacing empty-room shots
- "How a wedding day works," with concrete hours
Each one needs the venue to have operated.
Out of scope
Out Named here so it doesn't arrive later as an assumption.
- Self-serve online booking with live availability. Venues at this scale book through a conversation. Ecotrust, the reference site MOWP brought to this project, uses a form and a phone number. Revisit once the space has a year of bookings behind it.
- Online payment and contracts. Deposits and contracts run through whatever MOWP already uses for invoicing.
- A separate events calendar. The space's own calendar is an internal tool, and publishing it advertises the empty dates.
- Ecommerce. No gift cards, no merchandise.
- Any content behind a login.
Booking a tour converts better when a visitor can pick a time themselves. A third-party scheduling embed handles it without building anything, and it depends on whether someone's calendar can be committed to tours in advance.
What phase 1 leaves out, and why
| Left out | Waiting on |
|---|---|
| The rate card | Rates being set. A range goes on phase 1 the moment there is one |
| Photographs | A finished room |
| Floorplan and spec sheet | A drawing simplified for public use |
| Vendor, alcohol and house rules | Operating decisions |
| Separate pages per occasion | Enough content to fill them |